How the Boom in Women’s Sports Is Transforming the Sportswear Industry
In the past few years, women’s sports have stepped into a long-overdue spotlight—and the ripple effects go far beyond the playing field. From packed WNBA arenas to record-breaking viewership for women’s soccer and college basketball, female athletes are finally commanding the attention, respect, and investment they’ve earned. And one of the biggest industries benefiting from…
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